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27-Jun-2017 03:26
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“The online dating world has revolutionised the way we meet people now, it’s very different to how it was 20 years ago.
“We want to encourage people to explore and learn and research the online dating space because it’s going to grow and it’s only going to get bigger in time.” The number of young adults using online dating apps has tripled since 2013 – which Koutsomitis has found both a problem and a solution in the already crowded market.
Asked if she was tempted to launch immediately after had aired with a minimal viable product, so as to cash in on the height of her publicity, or wait in the long grass for a fully-fledged app, the runner-up says she was tempted to strike while the iron is hot – but patience is required.“The focus we had with this app was to have balance for both.
“I think it’s hard for people in a different generation to understand what the online dating world is.In the chats you’re going to be informed of what you do have in common, because one of the most difficult things in online dating is knowing how to break the ice.“A lot of the time it’s unfortunate because the funniest people or the wittiest people have the best first one-liners but we want to make that fairer and easier.“We want to give people a better understanding of what they have in common so you don’t have to quickly think of some funny catchphrase in order to get a date.”Looking to add a freemium model in the next couple of months which will allow paying users access to a range of additional features, (Koutsomitis remains tight lipped on what these will be), the social media entrepreneur believes Date Play’s objective of “bringing personality back into online dating” is essential for the app’s long term success.
